Cheers. David

Thank you for your comment and information. I must have misunderstood the presentation when I thought Steve worked for CooperKatz. Oops! Your editing is appreciated. And I’m happy to know people are carefully reading my post.

And to Steve, I must apoligize. That was an honest mistake.

Laurie

To further follow-up on Marcel’s post above, it is great to see PR students embracing social media as part of their studies. Those students with a solid grasp on the concepts of social media and the role social media plays will enjoy bright careers in the agencies or corporations they choose to work for. The need for knowledgeable practitioners is great at the moment and will continue to rise. I hope to post something on this soon at my own blog, http://www.tweetpr.com

Good luck with your studies.

David

PS. You may wish to edit your post in one spot – Steve Rubel actually works for Edelman. I thought I had missed some news but just double checked and he hasn’t made the jump to CooperKatz yet

You are making some good points. The problem with many corporate blogs is that they are being perceived as another corporate mouthpiece for the company, and get no traffic – a perception that is hard to refute considering how many corporate blogs are one way corporate-speak laden communications vehicles without comments.

One of the ways that some companies have worked around that is by hosting industry conversations that are editorially independent from them (disclosure – the examples are all my clients) – examples include http://www.fastforwardblog.com, a hosted conversation on Enterprise 2.0 tools that gets thousands of unique visitors a day, or http://www.mobilemessaging2.com a conversation on the future of mobile apps, or http://www.theappgap.com, on the future of work.

These companies get the recognition for hosting those conversations and can use them in many other ways – including repurposing content for traditional PR etc.

Francois